家电企业如何摆脱处于微笑曲线中端的尴尬境地（How to get rid of the embarrassing situation of smile curve in household electrical appliance enterprises）.docVIP

家电企业如何摆脱处于微笑曲线中端的尴尬境地（How to get rid of the embarrassing situation of smile curve in household electrical appliance enterprises） Chinese household electrical appliance manufacturing enterprises started from the beginning of 1980s, and experienced a high-speed growth process. That is, through the expansion of scale to achieve the growth strategy of enterprises. From the beginning of sporadic enterprises to todays worldwide brands have a certain influence of large enterprises, such as Haier, TCL, Hisense, Changhong, SKYWORTH, Konka and so on. The core competitiveness of enterprises has also been imported from abroad at the beginning, and the technology and production lines have been developed to a certain extent of independent innovation. As far as production is concerned, white or black, such as color TV sets, washing machines, refrigerators, air conditioners, microwave ovens, etc.. Its output has been ranked first in the world, some even accounted for more than 50% of the world market, Galanzs microwave oven once reached 80% of the world market share, these achievements are undoubtedly very brilliant. But in turn, when we look at the profitability of these brands of household electrical appliance manufacturing in China, it is a very embarrassing situation. From the world point of view, because the appliance industry has long been a mature industry, its profits are decreasing gradually is also the trend of the times. This overall trend is the same as in the domestic situation. Different is the home appliance manufacturing industry in developed countries is through the development of new technology and occupy the high-end position of the smile curve (or even occupy a monopoly in some of the major home appliance parts superiority), so as to obtain high profits. Panels such as LCD and PDP, compressors for refrigerators, and heat pipes for air conditioners. While the domestic appliance enterprises in the assembly technology and sales link control is very good, but becaus