康师傅发展战略分析（Master Kang, development strategy, analysis）.docVIP

康师傅发展战略分析（Master Kang, development strategy, analysis） Master Kang, development strategy, analysis The biggest instant noodle maker in Chinas mainland has built a mysterious team specializing in local tastes and managed to salvage its declining performance by relying on the 200 products they developed. The few people do not eat chicken and mushroom, and the northwest people prefer red chilli oil...... In the face of a vast market and instant noodles Chinese Tastes differ all tastes., the mainlands largest producer of Kangshifu up approach is used, 200 kinds of local flavors of instant noodles to cater to the tastes of the customers. There is a restaurant diners: they only one kind of food, although a person, but to serve the food tasted, but with more time recording, discussion process from time to time in the dishes in tiaotiaojianjian, what seems to be looking for. If these people are not food critics, then it is likely that Kangshifu sent a member of the local flavor development team of instant noodles. Their task is to investigate the local dishes, to confirm whether it can serve as a benchmark for the new flavor of the instant noodles. The tasting and research team consisted of more than 20 people who traveled all over China in 8 years. And Kangshifu instant noodles Division also named after the taste, such as northeast stew, Jiangnan Food, Ben burn, etc.. According to the Master Kong Holdings Limited the convenience food business group deputy general manager Lu Zongqing, 2009, Master Kong instant noodles sales reached 17 billion, of which the local taste of the product performance contribution accounted for 24%. But Master Kong has developed local tastes for the regional market, but initially it is not motivated. In 1992, the food company from Taiwan formally entered the mainland market, but at that time there was only one braised beef noodle - a typical local flavor in Taiwan. Since the competition was not fierce at that time, Master Kong alone opened the nat