酒店调查提纲（Hotel survey outline）.docVIP

酒店调查提纲（Hotel survey outline） Hotel survey outline Draftman: Task force members: Members of the investigation team: I. project background This research is aimed at the research and pay attention to the basic situation of the hotel in Suzhou City, cultivation of Suzhou University social science and Management Engineering Department of the hotel management professional students to understand the actual situation of the hotel, the basic investigation and communication ability and the. Through a comprehensive and systematic market research, a comprehensive understanding of the basic situation, the hotel of Suzhou city present situation and development trend of the market, to provide the basic data and basic cognition for my hotel management teaching and research professionals, providing opportunities for exercise to understand the actual situation of the hotel market survey and exercise ability, interpersonal communication and communication the ability to explore new teaching methods, to understand the actual situation of the hotel and the teachers training, organization and coordination. Based on the above points, we have organized and designed a sample survey and interview activities of the basic survey of the hotel in Suzhou. Two, research objectives The purpose of this market research is mainly to solve the following problems: 1, understand and study the current situation and development trend of Suzhou hotel industry, master the first-hand hotel practice and basic situation. 2. Understand the opinions and expectations of Suzhou hotel industry operators and executives on the hotel industry in Suzhou and the students of hotel management major. 3. Train students basic ability and skills in market research and research, basic ability of interpersonal communication and communication. 4. Contact and cooperate with the hotel and Catering Association of Suzhou to do the market research, strengthen the contact and cooperation with professional organizations, and provide basi