高盛14条业务准则（Goldman Sachs 14 business guidelines）.docVIP

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高盛14条业务准则（Goldman Sachs 14 business guidelines）.doc

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高盛14条业务准则（Goldman Sachs 14 business guidelines）

高盛14条业务准则（Goldman Sachs 14 business guidelines） Story 1: One day in 1968, a trader at Goldman Sachs received a deal from an institutional client to buy 50000 shares of a company. The list was a rare big one at the time, so it was natural that there was a flurry of excitement at Goldmans trading floor. The trader went out for lunch when he had finished his instructions. When he came back, he found a pink note left by a large stack of secretaries on the table. He asked him to call the customer who had just placed an order. He hurried back, and his voice changed: I... I made a big mistake. I must be fired this time.! It turned out that the client had made a mistake in selling the order and bought it, and what was more frightening was that he should have sold 5000 shares instead of buying 50000 shares! A bolt from the blue。 Goldman Sachs traders immediately found Livy, then Goldmans chief partner, and told him the story. Is it our fault or our clients fault? Livy asked him He answered truthfully, its the others fault.. Livy asked him again, are they a good customer?. He answered truthfully, yes, a good customer.. Livy quickly made a decision: since they are our good customers, then lets make them our better customers.. Well pay for the mistake this time. (remember first of the 14 principles of Goldman Sachs, we always put the interests of our customers first.. Our experience has proved that as long as we are able to serve our customers well, our own success will follow. (I said to my colleague, this phrase was not deep enough when I worked at Goldman Sachs, and now Im getting more and more experience.. The reason is simple - as a service company, do you really value the customers interests first? Does it really offer value to the customer? Its clear to the customer. Never try to disguise or cheat in front of customers, because they are so smart that we cant do it at all Stories 2, stories 3 and stories 4: The story of 2:1956 Ford IPO for the entire American investment b