我国动漫产业实行市场细分的有效性与时机分析（Effectiveness and opportunity analysis of market segmentation in Chinas animation industry）.docVIP

我国动漫产业实行市场细分的有效性与时机分析（Effectiveness and opportunity analysis of market segmentation in Chinas animation industry） 1, Chinas animation industry formation and development overview Animation was born in China earlier than Japan and korea. In 1903 to the great powers of Chinas land and ironic carve up as the main content of the current situation map and the 1941 launch of the first Asian animations Princess Iron Fan is in this emerging industry in China at the beginning of the birth of a typical representative. Up to now, themes such as satirical politics, social phenomena and philosophy of life are similar. In 1925, Zheng Zhenduo called Feng Zikais single comic book Feng Zikai comics. The term manga was formally associated with todays comic books. The 90s of last century was a watershed for the development of animation in china. Before 90s, Chinas animation mainly used the traditional hand-made way, resulting in a large number of outstanding domestic animation film. Among them, a series of beautiful paintings, styles, traditions and stories, which are produced by Shanghai art film studio, are the most prominent animation works. Some of the films also appeared at the International Film Festival, attracting worldwide attention. Since 90s, the widespread use of computers has gradually taken the traditional animation of handmade paper animation to animation. This great change has brought great impact on Chinas animation industry, and then Chinas animation industry has been in a downturn. At the same time, Japan, the United States and European Animation gradually occupy the Chinese screen. Smart Ikkyu, cat and mouse, The Smurfs and other animated films is known to every family. Although there are some domestic animation works welcomed by the market, but overall competitiveness is far less than Japan and other animation powers. Changes in market demand have enabled Chinas animation industry to explore new styles that appeal to the tastes of the audience. Lotus Lantern, naugh