文化塑造企业（Culture molding enterprise）.docVIP

文化塑造企业（Culture molding enterprise） Any organization has a particular organizational culture, or microclimate.. The organizational culture of Direct Selling Company is embodied in the various concepts of the company, such as the idea of enriching womens life by the Mary Kay Inc, which represents her company culture. Recently, the company has put an advertisement in the country, in which the advertising language create your beauty and the future, it is able to original interpretation of her companys philosophy, spread her company culture. Moreover, after a century of development, direct marketing has become a distinctive style of cultural marketing. Every culture has an impact on society around us, and so does direct marketing. Characteristics and function Organizational culture is a spiritual culture, a companys ideology, but a powerful tool for organizing peoples words and deeds. The author sums up the characteristics of Direct Selling Companys organizational culture as follows First, reflect the charm of direct marketing, which is the most important aspect of the organizational culture of the Direct Selling Company, the soul of corporate culture. As we all know, the formal Direct Selling Company has two tangible elements: quality products and a bonus system. From an academic point of view, quality products are the basis of direct marketing, and the most effective way to express direct marketing and social function value. The product also has the important function of supporting the price. The bonus system is the core of the Direct Selling Company, but also the core competitiveness. Outstanding sales agents can obtain material wealth and spiritual salary (grade, title, tourism qualification, etc.) in accordance with the regulations, and meet the needs of different levels. The most common idea of the Direct Selling Company is the appeal of direct marketing. For example, Amways traditional philosophy: to provide rich opportunities for the poor; perfect: the establishm