经济型酒店在中国的发展现状与策略研究（Research on the current situation and strategy of Econo Hotel in China）.docVIP

经济型酒店在中国的发展现状与策略研究（Research on the current situation and strategy of Econo Hotel in China） Research on the current situation and strategy of Econo Hotel in China [Abstract] in developed countries of Europe and America, economic chain hotels are quite mature and very mature Hotel management model of merit. With the rapid development of tourism economy and the change of tourism market demand in our country, Economic chain hotel has become a hot area in the development of hotel industry. In this paper, the economic chain wine This paper analyzes the current situation and related reasons, and points out the development strategy of Chinas economic chain hotel in the future Is a chain and brand win, take the road of group development. Key words: Econo Hotel; brand chain; collectivization When the hotel industry from the big money altar to the public, once the sideline of Econo Hotel Historically pushed to the stage of hotel industry, they are no longer far from capital and hovering on the edge of low quality, But with big industry, big capital and high quality to mold brand-new industrial image. Founder of Accor Group, France Mr Bru said the biggest increase in Asias tourism came from tourists who were not mature enough to travel, Econo Hotels customer base is mainly domestic and regional tourists, compared with the high star hotel It has more flexibility. In addition, Econo Hotel investment recovery period is relatively short, the hotel used The appreciation of land resources is enormous; therefore, investment in economic chain hotels has become the current Hotel A hot market, the industry generally optimistic about the development of Econo Hotel in china. First, about Econo Hotel and its development status Economic chain hotel in China is still a new concept, but in Europe and the United States is already quite mature Industry. It is a kind of hotel format that is opposite to the traditional hotel, and is mainly based on the difference of price and facilities Distinguis