西凤的竞争对手是谁（Who is the competitor of Xifeng）.docVIP

西凤的竞争对手是谁（Who is the competitor of Xifeng） Xifeng dating back 3000 years of history, in the early Western Zhou Dynasty, it has been very famous, now also spread the word: East Lake, Liu Xifeng, girl hand, known as three fengxiang. In 1952, zephyr was named Chinas four famous wine. In 1963, it was named eight famous wines; in 1979 and 88, it won many international gold medal...... But now, the Xifeng scenery still? According to the survey, in the list of liquor brands, Wuliangye and Moutai were 74.6% and 74.3% tied for the first place, with many other brands opened a big gap. In the last century at the end of 80s and early 90s, the price difference between China old eight wines of not more than 10 yuan, at the beginning of 80s, the price difference and Moutai Fenjiu in just 2 cents, Xifeng and Wuliangyes price and now be roughly the same,? Wuliangye, Moutais retail prices are generally more than 300 yuan, Wuliangye smooth sailing series of wine at the highest price of more than 1200 members. Xifeng Series in the most expensive soft Xifeng market price of only 208 yuan (later Huashan mountain, Hua Aojin price of 300 yuan), fifteen year old retail 170 yuan, Xifeng series of other kind of wine would not have said, the general price of 20 - 50 yuan between, sales volume is not mentioned in the same breath. Even Xifeng to Shaanxi, mid-range wine sales in general, while the low-end wine because of excessive development, city consumer groups are not recognized, gradually relegated to second tier city and the rural market...... 21 actually, what happened to the Phoenix in the wine? Please look at the status quo: Xifeng to Shaanxi, in the field of high-end liquor market share is very small, Xifeng, Xifeng soft sales has been little improvement, just as the shape of the brand, corporate profits seem to have contributed to the new 15 years, 03 years Xifeng, add luster it is not entirely to Xifeng, Xifeng developed their own brand. We look at the consumer: these years, Xian cons