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贵州酒系列二窝里斗,难出头(Guizhou wine series two wolidou, difficult to succeed)
贵州酒系列二窝里斗,难出头(Guizhou wine series two wolidou, difficult to succeed)
Guizhou wine series two: wolidou, difficult to succeed
Author: Zhou Liang
Chinese people are exceptionally intelligent from ancient times, and they can be verified in the history. Fighting popular called wolidou, wolidou struggle need rapid and strain capacity is wisdom, from Zizhitongjian can fully reflect the history of the ancient China road and wolidou strategy.
Guizhou wine wolidou is not actually as a consumer Weakness lends wings to rumours., occupy their own market is in normal market, which have multiple local products with each other to seize the local market share of things, such as cats and dogs also belong to the Jiangxi market. Today, we are talking about Guizhou wine, not to mention the Jiangxi market.
Wolidou but also pay attention to a strategy and long-term planning, and not blindly imitation, flame or enclosure movement.
Too much imitation is hard to come by
Since Guizhou, Renhuai, out of a Moutai drink, you go to see that piece of wine, and basically 80% of the winery are counterfeiting, follow the name of Moutai, packaging. Some wineries add many additives in order to make their wines sweeter and more mellow. Leading to the absence of national brands of liquor in Maotai Town.
A wine dealer, friend, or consumer may often come across a Moutai that is cheap and can afford it yourself. But when I got the box to look closely, I found it was fake. So theres no mood!
In addition, many OEM dealers like to Maotai Town winery OEM products, and that is to counterfeit, follow the Moutai series products. It is lazy idea, relying on Moutai good shade tree, with a year to get a Baibawan no problem, but also what to do their own brand, what do the national market. I want to say is, touch the heart, think of consumers, think of this big tree Moutai, think about what kind of enterprise can be left to future generations!
A drop of mouse dung will spoil a pot of soup
In addition to packaging, bott
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