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区域品牌如何竞争(How do regional brands compete)
区域品牌如何竞争(How do regional brands compete)
As a business, whether you like it or not, it is a dynamic competition objective and real, first in the dynamic competition, but also many enterprises especially in the absolute superiority in the regional market in the enterprise achieve the dream. In order to maintain the first regional brand in the dynamic competition, it must be good at playing Tai Chi, at Killing with Kindness, intangible tangible, in dynamic competition and keep active advantageous position. In the dynamic competition of the market, if you want to keep the first, you must play the following four battles. The regional brand is most worried about Intrusion Sniper War in their own third of an acre is the alien enemies, especially suddenly struck without warning, and in the invasion of the alien enemies, the regional brand is to learn to play Sniper War, the Sniper War, when competing brands occupy themselves the territory, as a regional brand, to seize the opportunity, in which has not yet been established and based on the occasion, from the side to give blows. How do you make this campaign? 1, information first. Now is an era of information explosion, in the fierce market competition, enterprises want to succeed, you must control, a field with vigour and vitality of information war, through access to information, enterprises can attempt to clear the strategic competitors, know the product, price, channel, promotion direction and performance, thus the plan fully prepared for the sniper war. 2, break up the whole into parts. To be ruthless, sniper, quasi steady, it must can rival the isolate locked in a limited space makes it difficult to play, which is in its embryonic state, will be strong lock. Then give a hard blow. Through our opponents will gather parts into a whole, and can concentrate a superior force to break up the whole into parts, through great efforts to the promotion war, the price war will be a devastating blow. 3, attack its soft underbelly.
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