区域经理为何折戟空白区域（Why even a blank area of Regional Manager）.docVIP

下载本文档

2
0
约 9页
2017-09-26 发布于河南
举报
版权申诉

区域经理为何折戟空白区域（Why even a blank area of Regional Manager）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

区域经理为何折戟空白区域（Why even a blank area of Regional Manager）

区域经理为何折戟空白区域（Why even a blank area of Regional Manager） Why is market development unsuccessful? Case: Wang Hong is the district manager, GH company Zhejiang Su area of instant noodles in July last year, he led the 5 brothers , the red earth hope can open a new world, in order to build the new market situation, which is a pity, they spent in travel development costs nearly 150 thousand yuan, 10 Zhejiang the market plans development in addition to the two customer sent a car goods, another market alone sent a car, the other 70% of the market to be developed or untouchable, in desperation, Wang passed to the company to consult, finally, they often disappointed to withdraw from the this area. GH companys products are famous brand products in Henan. The market positioning of their products is very accurate, but why is it being defeated here? Later, after Wang Hong and developers as a warning for the future review, concluded that, in addition to the distance is far, the product to local no price advantage, in the low-end product image and suitable for Henan local consumption differences in taste, is the key factor causing the failure of market development. Because the area is rich in Suzhou, in the low-end products is not accounted for the mainstream sales. Through the above case, we can clearly see the mistakes in Wang Hongs blank space: 1, no full market research. The ancients said, Forewarned is forearmed. But Wang is obviously a violation of this principle, he did not conduct a thorough and detailed market research on development of the area, do not know the level of consumption, taste difference, economic index, population status, and so on demand in favour of the market situation, the result of blind troops, resulting in products , which The climate does not suit one.. To defeat the disappointing. 2, contrary to the principle of the detour. As an instant noodle of fast moving consumer goods, the transportation radius is generally not more than 400 kilometers due to