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品牌文化让消费者永远爱你的理由(Brand culture the reason for consumers to love you forever)
品牌文化让消费者永远爱你的理由(Brand culture the reason for consumers to love you forever)
Brand culture: the reason for consumers to love you forever..txt, we see the real grey wall with one eye, but fly bravely with the other eye, approaching the dream. Men like obedient women, but if a man loves a woman, he will listen to her without knowing it. Brand culture: the reason for consumers to love you forever
Brand management is the dream of every enterprise. But what should a brand rely on to achieve real success and continue to be popular among consumers? The essence of it seems that not all companies understand it.
At this moment, before Apple is global sales of its new iPad tablet computer, iPhone4, modified the Apple Corp, with its iPod, the success of the iPhone, so that the new Apple products every sale before, there are a lot of fans waiting in line to buy apple overnight. Is Apples product really perfect? Why are there so many consumers obsessed with apple all over the world?
A Harley Motorcycle costs as much as an expensive car, but there are still many consumers who buy it. Are these consumers insane? If its a product, Harley is just a cool looking motorcycle, and even a deafening roar, but that doesnt make it more expensive than a car. What are the reasons why people spend so much money on such a product?
There are so many examples of brands that we can see today, which also make the brands business an imaginative thing. The homogenization of products today is every enterprise must face and a reality, if your brand is just a simple product for consumers, without any additional value can affect consumer psychology and superimposed on top of the product, then you can not enjoy any benefits brought by the brand, may even face the risk consumers are eliminated. This is attached to the top of the brand, more than the product itself, and recognized the minds of consumers is the value of brand culture, brand culture is endowed with unique brand connotation and personality, enha
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