浅谈中国奢侈品消费现状及探析（Current situation and analysis of luxury consumption in China）.docVIP

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浅谈中国奢侈品消费现状及探析（Current situation and analysis of luxury consumption in China）.doc

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浅谈中国奢侈品消费现状及探析（Current situation and analysis of luxury consumption in China）

浅谈中国奢侈品消费现状及探析（Current situation and analysis of luxury consumption in China） Discussion on the present situation of Chinese luxury consumption and abstract with the rapid development of Chinese economy, increase the income level of residents, Chinese luxury market is also showing the vitality of China, rich people in the rapid emergence. China is the most promising luxury consuming country. This article analyzes the reasons for the rapid development of luxury goods and the Chinese luxury consumption market and the current consumption situation. Luxury goods, luxury goods, consumption, consumption status Affected by the international financial crisis, the international luxury goods market is weak and the Chinese market is weak But contrarian: 2009 last year, Chinas total luxury spending amounted to 9 billion 400 million U. s.dollars, the world With a share of 27.5%, it has become the second largest consumer of luxury goods in the world. Boston Consulting Corporation The company predicts that by 2015, Chinas total luxury consumption is expected to reach 248 billion yuan It has overtaken Japan as the worlds largest luxury goods market. World Expo in 2010 before the opening of the end of April, Louis Weedon, Cartire and a number of the world Line brand flagship store, concept store, global specialty store cluster, shining Shanghai, Huaihailu Road. More The luxury of luxury will be staged in Shanghai this summer, the worlds top sports car, well-known fashion, Italy Big luxury paintings and other luxury items will converge during the Italy National Pavilion in World Expo. Mention luxury goods The time to go to Hang Lung square is gone forever, and the four major regions, such as Nanjing West Road and Huaihai Pudong Road, Lujiazui district and Hongqiao zoning and rule, have their own customer base. Luxury goods are growing and spreading rapidly in this big market in china. First, about the connotation of luxury goods The definition of luxury is vague, and there is no one