屈臣氏内地市场的成功秘诀（Watsonss success in the mainland market）.docVIP

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屈臣氏内地市场的成功秘诀（Watsonss success in the mainland market）.doc

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屈臣氏内地市场的成功秘诀（Watsonss success in the mainland market）

屈臣氏内地市场的成功秘诀（Watsonss success in the mainland market） As Asias largest personal care products chain, currently the worlds largest health and beauty retailer and perfume and cosmetics retailer of Watsons, since 1989 to enter the mainland market, there has been a steady development, in 2005, Watsons suddenly announced its next five years, thousands of stores plan that is, until 2010, the number of stores will reach 1000. Watsons began its rapid expansion in the mainland. In 2005, Watsons Chinese focuses on the consolidation of the existing market position, the rapid expansion in 28 has entered the city, of which the total number of shops in Beijing reached 30, the total number of shops in Shanghai reached 40, the total number of stores in Guangzhou has reached 35. At the same time, Watsonss own brand varieties will be increased from 550 to 700. Watsons China also wants to build new logistics centers, expand or upgrade its existing logistics centers, so as to lay a solid foundation for future development. According to statistics: 04 and 05 years, Watsons mainland stores and sales have increased by 150%. Among them, the overall sales growth of 60% in 2005, the old store sales grew by 18%. In June 6, 2006, as Watsons opened its new store in Huadu, Guangzhou, it marked Watsonss total number of stores in Asia to 1400, and the total number of stores in mainland China has exceeded 200. Watsons has achieved a convincing success in China, leaving its competitors far behind. Watsons in the fierce competition in the retail industry has always maintained high speed development, I think the reason is very simple, will win in two words - positioning. External causes: success of industry market positioning Personal care products industry in the past 20 years China also gradually grew up in the past twenty years, with the development of economy and Chinese consumer disposable income increase, cosmetics and personal care products have moved from the luxury into daily life indispensabl