全国2010年7月高等教育自学考试市场营销学以及答案（National higher education self study examination, marketing and answers in July 2010）.docVIP

全国2010年7月高等教育自学考试市场营销学以及答案（National higher education self study examination, marketing and answers in July 2010） July 2010 national higher education self study examination Marketing examination questions Course Code: 00058 A single choice (the title of 30 items, each item of 1 points, a total of 30 points) In the four option of each item listed in only one is in line with the requirements of the subject, please fill in the code in question after the brackets. The wrong choice or not, choose no points. 1., in the case of adequate demand, the task of marketing management is () A. changing marketing B. stimulates marketing C. maintain marketing D. coordinate marketing 2., in the formulation of marketing policies, enterprises should balance the interests of the three areas, that is, enterprise profits, consumer satisfaction and social benefits A. selling ideas B. social marketing concept C. concept of production D. marketing concept 3., the intensive growth strategy has three forms, and the strategy of expanding existing product sales in new markets is () A. market penetration B. market development C. product development D. diversification 4., a liquor manufacturer decided to expand its new business to the automotive sector, a diversified growth model A. concentric diversification B. level diversification C. group diversification D. vertical diversification 5., marketing information system consists of four subsystems, which bear the collection, evaluation, delivery, management decisions must be made by the various information subsystem is () A. internal reporting system B. marketing research system C. marketing analysis system D. marketing intelligence system 6., the product sales time series usually consists of four factors. Because of the interference of natural disasters, war, panic and other factors, the abnormal fluctuation of product sales time series is defined A. trends B. cycle C. season D. uncertain events 7. banks are among the marketing intermediaries A. sup