浅谈品牌营销八维空间（Elementary introduction to eight dimensional space of brand marketing）.docVIP

浅谈品牌营销八维空间（Elementary introduction to eight dimensional space of brand marketing） Leading industry advanced product law -- and your aspirations better than others, as the industry to seize the initiative, to become a leader, no doubt is the secret of survival of the first marketing strategy When we asked, who is the president of the United States? A large number of people will say in unison: Bush!. When we ask: who is the Secretary of defense of the United States? We found that there were not many people. This shows that the first is more important than good. Many people believe that the fundamental problem of marketing is to convince consumers that their products or services are better than others. Incorrect！ Any leader in any industry is the first to enter the mind of the consumer. One of the reasons why the first brand has been able to maintain its leadership position is that its brand name is often a category of behavior due to its leadership. If the secret of success is the first to enter the consumer mind, what strategy will most companies adopt - the better product strategy?. Recently, the strategy of explosive management is fixed-point catch-up, which takes the leading brand in the industry as the standard to measure your product. This is an essential element of the so-called total quality management approach and is billed as the most competitive strategy.. Unfortunately, the sentinel catch-up strategy does not have magical effects. No matter how realistic, people have first identified in the mind that the first brand is the highest, and the comparison is all in vain. Category concentration leading rule - if you can not lead a product category, consider innovation a new category, innovative lateral marketing thinking is a breakthrough breakthrough in vertical thinking If you do not have the first monopoly of consumers mind, it does not matter, we also have category rule - if in this category can not do first, then build a can do first category. Many IT compa