牛根生们的悲痛（The sorrows of Niu Gensheng）.docVIP

牛根生们的悲痛（The sorrows of Niu Gensheng） Hypertext URL link, the user can enter directly through the URL address to the page pointing to the link. This form of external links relative to pure text links more mature, more perfect, when the user needs to click directly can enter the page, without copying and paste, improve the user experience. If every meal when everyone stood up with the hand grab, who want to use chopsticks to eat who will behave correctly and cautiously, eat less food, and will be hungry The Chinese market is like a banquet without rules. The only yardstick is who eats the most delicious food and who can eat the most. As for this group is to eat a laxative next morning, about last night to face who doubled to N a robust and strong partner, or simply carrying a machete with blood, let a person dare not tell him to grab these is no one asked, ha ha, this is because the experience marketing is a 1998 American strategic horizon LLP the two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial societ