21世纪品牌运营5大趋势（5 trends of brand operation in twenty-first Century）.docVIP

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21世纪品牌运营5大趋势（5 trends of brand operation in twenty-first Century）.doc

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21世纪品牌运营5大趋势（5 trends of brand operation in twenty-first Century）

21世纪品牌运营5大趋势（5 trends of brand operation in twenty-first Century） Several notable features of market competition in twenty-first Century: Such as information age brings communication channels explosion; the development of globalization has brought a lot of new competitors; manufacturing industry developed product brought about by imitation, plagiarism dramatically increased (in general, any new product best will be copied or imitated within a year); speed up market competition speed bring the industry leading brands pressing pressure. In the new century, how to guide customers to the enterprise products and brands with competitors to distinguish, to provide customers with a more efficient and effective product information transmission system, and so on, are forcing companies (especially local enterprises) in the brand operation, to the best of their brains to think about how to create a new marketing, new financing or new expansion mode. Or, which enterprise marketing technology, brand operation more reasonable, who will be successful. As for the brand operation in twenty-first Century, the following 5 trends have also been shown. First, the brand new monopoly era approach Increased consumer access to information channels (such as the Internet can get more and better information), and increasing market competition, although the main brand influence and attractiveness of the traditional still exist, however, with the follow-up and other brand new (including many individual small brands) continue to emerge, make the market share the segmentation is more and more fine, the main brand of the market, a sense of crisis. At the same time, some of the major brands in the industry have been subjected to two-way compression by leading brands and follow-up brands, and new approaches have to be taken to protect the market. And these two aspects of performance, in the wave of globalization, more reflected in the brand mergers and acquisitions, brand alliances and other ways, alm