《掌控经销商》02（Controlling dealers 02）.docVIP

《掌控经销商》02（Controlling dealers 02） Three, the control of the service Service control is the manufacturer to provide related services unique to dealers to enhance cooperation between manufacturers in the core, the relationship is the essence of the dealer as a long-term partner, in addition to formulate preferential policies, but also provide related services to meet the needs of dealers, in order to achieve the purpose of close relations between the two sides. Some manufacturers put forward the concept of win-win, that is, manufacturers, businesses, terminals, users, sales representatives, business personnel win-win. Although there are still some difficulties in practice, this win-win situation will be a trend in the future. As for what kind of service to provide, depends on what dealers need. Generally speaking, the management ability and financing ability of the manufacturer is stronger than that of the dealer. Many dealers in the development to a certain extent, they would like to receive management, marketing, resources and other aspects of guidance and assistance. And manufacturers are more understanding of their dealers, should be able to provide instant service. Modern marketing consultant sales is the sales representatives of the factory, not only to sell products to dealers, but also to help dealers to sell, improve sales efficiency, reduce sales costs, improve sales profits. Manufacturers set up marketing department, fully responsible for channel management, including the formulation of policies, determine service projects and systems, and assist the implementation of supervision. Some manufacturers are directly stationed on behalf of the merchants, dealers to help expand the market, management business. Manufacturers may also according to the condition of the formation of professional teams (such as: Market Development Group), to assist businesses to conduct special product management, channel distribution, terminal display shelves, tally, DM emission and