传统营销与网络营销的比较分析（Comparative analysis of traditional marketing and network marketing）.docVIP

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传统营销与网络营销的比较分析（Comparative analysis of traditional marketing and network marketing）.doc

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传统营销与网络营销的比较分析（Comparative analysis of traditional marketing and network marketing）

传统营销与网络营销的比较分析（Comparative analysis of traditional marketing and network marketing） Comparative analysis of traditional marketing and network marketing Internet marketing originated in the late 90s, some European and American enterprises took the lead in using the global network (Internet) as a platform for marketing activities. There are many versions of the definition of Internet marketing, which are more representative: A. Internet marketing is an integral part of the overall marketing strategy of an enterprise. It is for the purpose of realizing the overall business goal of the enterprise. It takes the Internet as the basic means to create various activities for the online operation environment.. (Feng Yingjian: foundation and practice of network marketing.) B. where the use of the Internet for marketing, you can call it Internet marketing, marketing of many elements such as: brand, channel, promotion and other factors are reflected in the Internet marketing, Internet marketing more elements of marketing to bring new form and content. That is to say, using Internet in marketing, we call it Internet marketing. (Luo Shuzhong: an overview of Internet marketing.) Each of these two definitions has its advantages, but it also has its disadvantages. The advantage of defining A is that Internet marketing is positioned as part of the overall marketing strategy of an enterprise, serving the overall business objectives of the enterprise and saving Internet marketing from the mysterious bubble. As we know, in the heyday of the network, the Internet Cos stock soared, do not need to become profit can grow magic company expansion. The NASDAQ Internet marketing is also rendered miraculous. And this definition of Internet marketing from the sky back to the ground. However, the inadequacy of this definition is that the concept of online business environment has been introduced. Different people have different understanding of the online operating environment, and Internet marketi