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厨卫小家电乱世盼英雄(Small kitchen appliances desperate hero)
厨卫小家电乱世盼英雄(Small kitchen appliances desperate hero)
Everyone smoke, not scattered, small appliances war again, the various princes can not stand high profits temptation, have their tentacles into small appliances, to grab the final treasure of the home appliance industry. The old brand Zhejiang corps and Guangdong warlord has not yet determine the level of home appliance giants and foreign giants have the flag invasion, suddenly, small kitchen appliances market in the flames of war, the world is a mess.
The world long, so the governors, the strong such as Midea, Vatti, Vanward, is only the singles champion lord it over a district only, there is no command of all white horse prince. In times of chaos, heroes, heroes have their bright spots, and they are able to walk up to the throne. Kitchen, small appliances, too, in this product, the appearance of serious homogenization of chaos in the Bureau, in order to stand out, there will be many bright spots, and differentiated competition is the only way to have its own characteristics.
Product three poles differentiation
Kitchen and toilet small appliances market presents huge market capacity and high profits, and the technical content is relatively low and not high entry threshold, attracted all the capitalists and a large number of nano small factories influx. Many of the entrants have no experience in R D and the risks associated with the disorderly market, so many entrants adopt the OEM approach.
In addition to a handful of progress in efforts to develop new products, small manufacturers and even some large manufacturers are imitating the industry leader in products, leading to the market show is serious homogenization of products. Product function is too simple, can only achieve its basic functions, in the extension of the function of the stop. In the life of high quality, high enjoyment today, no doubt has been outdated, the market urgently needs more humane products.
This is a challenge for most manufacturers, but a
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