安踏vs李宁黑马竞逐头马（Anta vs Lining dark horse for horse）.docVIP

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安踏vs李宁黑马竞逐头马（Anta vs Lining dark horse for horse）.doc

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安踏vs李宁黑马竞逐头马（Anta vs Lining dark horse for horse）

安踏vs李宁黑马竞逐头马（Anta vs Lining dark horse for horse） Anta is a black horse running out of Jinjiang. The foundry enterprises have gorgeous shoes. Lining was a contemptuous disregard shoe enterprises, already is now menacing rival. Whether it is expensive digital sports superstar endorsement, or sports sponsorship competition, Anta began to force in marketing investment, momentum not let Lining. Lining, the chief of Chinas national sports brand, is now regarded as the most promising local brand to compete with international brands. And Anta is now walking, it is the road of development that Lining walked. Of course, both of them must face the common market challenges at the moment, for example, how to adapt to or adapt to the so-called light asset business model, and how to interpret the multi brand strategy in the international context. Anta founder Ding Zhizhong, perhaps has never been so eager to close the distance with the horse. Grassroots celebrity challenge Lining was born with a celebrity pedigree, a business that started as a sports celebrity. In 1989, Lining entered the arena frustrated Jianlibao, began to enter the commercial field. Later, Lining with the Asian Games, a red cannon. Between 1994 and 2002, Lining kept the lions share of the sporting goods market in the country. For a long time, only Lining Nike, Adidas and other international fight a lone battle against the high-end sports brand. In 2003, Lining was surpassed by Nike for the first time, and later surpassed by Adidas. In 2005, the sale of two international brand giants doubled in China, while Linings competition in the high-end market in China finally showed the weakness of Nike and Adidas, and ranked third. Lining has made many detours in his self positioning. A while is super large (city), a while is the two or three line of the city; for a while to go professional, for a while chasing fashion; left and right are not, embarrassed himself. Linings staff used to have such complaints. As early as