川大《市场营销2084》13春在线作业2（Sichuan marketing 2084 13 spring online homework 2）.docVIP

川大《市场营销2084》13春在线作业2（Sichuan marketing 2084 13 spring online homework 2） Sichuan marketing 2084 13 spring online homework 2 14, spring, 13 autumn, there are papers total score: 100 test time: - Radio examination A multiple-choice question Judgment question Radio examination questions (25 questions, 50 points) 1. at present, most of our warehouse retailer investment income rate declined, but still a long-term and steady development, gained moderate but steady profits, it can be determined that China is currently in the retail sector (life cycle). A. innovation phase B. boom phase C. mature stage D. decline stage Full marks: 2 2., Coca-Cola, in 1960s, used a single flavor, a single price, and a bottle of a single advertising agent to bring the exhibits to all customers, A. non differentiation marketing strategy B. differentiated marketing strategy C. centralized marketing strategy D. low cost strategy Full marks: 2 3., in the type of marketing organization, the advantage of the product management organization form is () A. administrative management is simple and convenient B. pays attention to the whole idea C. can avoid the contradiction between power and responsibility and long leader D. facilitates unified coordination of the marketing mix strategy of a particular product that the manager is responsible for Full marks: 2 4., the following marketing concept, does not belong to the traditional marketing concept is (). A. concept of production B. product concept C. selling ideas D. social marketing concept Full marks: 2 5. blue Hartridge six slogan good teeth, good appetite, body bang stick, eating meme incense, aimed at you, the blue Hartridge six! (). The target type belongs to advertising A. persuasion type B. notification type C. reminder type D. affective type Full marks: 2 6. the basic working procedure for sales is () A. customer qualification - looking for customers - Proximity appointments - Interviews B. customer qualification - looking for customers - appoi