川大《市场营销2084》13春在线作业1（Sichuan marketing 2084 13 spring online homework 1）.docVIP

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川大《市场营销2084》13春在线作业1（Sichuan marketing 2084 13 spring online homework 1）.doc

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川大《市场营销2084》13春在线作业1（Sichuan marketing 2084 13 spring online homework 1）

川大《市场营销2084》13春在线作业1（Sichuan marketing 2084 13 spring online homework 1） Sichuan marketing 2084 13 spring online homework 1 14, spring, 13 autumn, there are papers total score: 100 test time: - Radio examination A multiple-choice question Judgment question Radio examination questions (25 questions, 50 points) 1., an enterprise opens new stores in the current market area to facilitate more customers patronage A. market development strategy B. product development strategy C. market penetration strategy D. diversification strategy Full marks: 2 2. robust milk advertisement today you do not drink? the advertising target type belongs to () A. persuasion type B. notification type C. reminder type D. affective type Full marks: 2 3., in Chinas milk powder market, according to the difference of consumer demand at different ages, the market is divided into infant milk powder market, middle aged milk powder Market and old milk powder market. Well, this segmentation method belongs to () A. geographical segmentation B. Behavior Segmentation C. psychological segmentation D. population segmentation Full marks: 2 4., compared to desktop computers, laptops belong to (), A. new products B. replacement products C. improved products D. imitation products Full marks: 2 5. products are quickly accepted by the market and the profits are increasing, which describes the characteristics of which stage of the product life cycle A. introduction period B. growth period C. mature stage D. decline Full marks: 2 6. the basic steps of sales are () A. customer qualification - looking for customers - Proximity appointments - Interviews B. customer qualification - looking for customers - appointments - Proximity interviews C. customer qualification - looking for customers - Proximity appointments - Interviews D. looking for customers - customer qualification - Interview - Interview - Interview Full marks: 2 7., the promotion of people in sales promotion means an important position, and interview is al