打广告就要打透（Advertising must be played thoroughly）.docVIP

下载本文档

0
0
约 10页
2017-09-27 发布于河南
举报
版权申诉

打广告就要打透（Advertising must be played thoroughly）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

打广告就要打透（Advertising must be played thoroughly）

打广告就要打透（Advertising must be played thoroughly） Emotional appeal, strong stimulation and single point breakthrough Brand communication, occupy high-end and art infection 360 degrees of communication for the popularity of the brand, not extravagant, unrealistic, that is, sprinkle pepper, the so-called exhaustive, talk about what the strong stimulus and a single point of breakthrough? The public and elites are not the same, their point of contact is limited, or the most of the TV media, the daily contact channels you dont take advantage of competitors will take advantage of your influence is weak, their influence is strong. Perhaps you lack the best tool to achieve the spread of regional brands. Northeast blessed, a sweeping victory Advertising will play through, this is Hualong Riqing for its brand to launch a new round of the core brand proposition. There are two specific implementation key: one is to take a precise strategy and execution of wonderful advertisement; two is the time (January), focus media, focus, thunder attack, occupy absolute advantage on tv. Concentration enables brands to gain economies of scale on contact points and achieves absolute impact. East Sanford for the Northeast market Hualong Nissins, followed by jinmailang soup target, is also models of advertising will play through. East Sanford in March in the northeast three satellite TV in three million, was named as the famous enterprise advertisement show delivery plan, will be completed before the Spring Festival ad northeast blessed 1 minutes version do every night 6~8 times high play, to fight through east three province. For a time, blessed become the northeast northeast people are living Lei Feng one song after the strongest penetration, touched countless people in the northeast of heart, they look after all especially confident and proud, from time to time at the top of your lungs hum two, sparked a widely sung and resonance, become northeast beautiful fable. Everyone regards it as a very