运用会话含义理论提高商务交际（Applying conversational implicature theory to improve business communication）.docVIP

运用会话含义理论提高商务交际（Applying conversational implicature theory to improve business communication） Abstract: according to Grayss theory of conversational implicature, business conversation often occur in violation of the four maxims of cooperative principle phenomenon in the process of teaching, using the theory of conversational implicature is an effective way to improve business communication ability. With the increasingly frequent international economic and cultural exchanges, the demand for business English talents is increasing rapidly. At present, hundreds of colleges and universities in China have set up business English majors or courses, and the study of business English teaching has become an important topic. First, the application of conversational implicature theory in Business English Teaching Business English as a branch of ESP, or ESP, began its rapid development in the late 1950s and early 60s, and the western linguistic world is undergoing profound changes. In 1967 the famous American language philosopher Grays (H.P.Grice) pointed out that three times at Harvard University academic report: in all the communicative activities in order to achieve specific goals, there is a tacit understanding between the speaker and the hearer, which both sides should abide by the principles, namely the cooperative principle (cooperative principle). In his opinion, both sides of verbal communication have the desire to cooperate with each other and achieve success. To this end, people follow certain principles of cooperation in order to achieve this desire, so that the conversation can be carried out smoothly, so that the goal of conversation can be achieved. The cooperative principle is made up of four criteria: maxim (quantity) - the words should contain the information needed for the purpose of conversation; the words should not exceed the information needed. Maxim (quality) - dont say that self-knowledge is false; dont say you dont have enough evidence. The relationship