中外广告史重点试题（Key questions of Chinese and foreign advertising history）.docVIP

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中外广告史重点试题（Key questions of Chinese and foreign advertising history）.doc

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中外广告史重点试题（Key questions of Chinese and foreign advertising history）

中外广告史重点试题（Key questions of Chinese and foreign advertising history） Key issues in advertising history Author: xwzz release time: 2010-07-02 12:14:43 browsing times: 267 Fill in the blanks Founded in 1.1869 in Philadelphia, USA (Eyre Sons Advertising Co., Ltd.) The first advertising company with modern advertising fundamentals. 2. German (Gutenberg) created metal movable type printing, so that advertising activities Into the print advertising era. 3., the earliest monograph on advertising in China is Gan Yonglongs (advertising notice). 4., after the reform and opening up, Chinas advertising has entered (talent intensive), (knowledge) Concentration), (technology intensive) industry. 5. the earliest text ads that have been discovered and preserved today are kept in British Museum. 6. ancient Egyptian obelisk shaped like text can be said to be early (outdoor advertising). 11., the biggest advantage of the commodity segmentation advertising agent system is to make advertisers, advertising (agents) Coexistence with the media, the three Co prosperity. In 12.1729, Franklin founded the United States (Penn Faria daily), He placed the advertisement column in the newspaper on the first edition of the first issue The head of the editorial. The key content of 13. international advertising management including the _ (false advertising) _ definition, Prohibit the advertising and formulation of harmful products (child advertising) Rules of management, witnesses, advertisements must be realistic, etc.. 14., the International Advertising Association is the largest and most authoritative international advertising organization, founded in (1938) headquartered in New York, USA. 15., Frances advertising censorship watchdog is divided into two systems, one is television, the other is broadcast RFP, an advertising agency, is the National Advertising Federation The ___BVP__ belongs to. 16., in order to strengthen management, l907, the British promulgated the advertising law, and later on no