曾被誉为中国十大经典广告的策划案例!!!!（Has been hailed as Chinas ten classic advertising planning case!!!!）.docVIP

曾被誉为中国十大经典广告的策划案例!!!!（Has been hailed as Chinas ten classic advertising planning case!!!!） Has been hailed as Chinas ten classic advertising planning case 1, the war pitting Youth , ten China Yishengtang planning case Award in 2000 won the China Yishengtang case ten case in the first Chinese business plan contest famous. Three capsule for acne Shedan Yishengtang health care products. It stands out in the 97 years of health care products market flooding, general sales low tide environment, becoming the new star of Southern China market health care products. Its annual sales approaching billion yuan. This is a small budget, generous classic planning case. Its success lies in: full use of integrated marketing strategy, through field investigation begins with the accurate market positioning launched advertising New Youth series, with ingenious feeding exposure and insurance 10 million yuan public relations activities, the rapid rise of. The introduction of its perfect sales management project has laid the foundation for its long-term development. Advertising, public relations, promotion of creativity and performance effects of three great snake Yishengtang, follow the. Each capsule will contain a snake, 10 million insurance product quality insurance and sympathy police and flag and other series of news marketing application is close, caused a sensation in the media, expand the space for the new health care products marketing. 2, intestinal governance long Ann - Jin Shuangqi Golden Bifid won the silver medal of Chinese Art Fair in 2000. Golden Bifid is a kind of enteric medicine, a new microecological preparation, and a new kind of medicine. It belongs to prescription medicine. The biggest obstacle is that the promotion of prescription drugs in the OTC market is not enough. The problem of product marketing lies in the long course of treatment and the general packing. The success of this case lies in the marketing strategy of safety as the breakthrough point. Safe, effec