概念营销的魅力之道管理（Charm management of concept marketing）.docVIP

概念营销的魅力之道管理（Charm management of concept marketing） Philip Kotler, in his classic book marketing introduction, points out that the rate of failure of new products is as high as 80%. The failure of the new product has its own reasons, and the success of the product has in common: new products, the first big success factor is a unique excellent products, that is, good quality, new features, high value products. Another key success factor is defining a well-defined product concept prior to new product development. According to the concept of product, enterprises can define and evaluate the target market, product demand and benefit carefully before they are developed. In the era of eyeball economy, concept marketing is favored by the brand. The concept can personalize and simplify the most important information to consumers in the brand, and can maximize the effectiveness of the brand in the shortest possible time. Concept marketing is also one of the strategies for many small and medium enterprises to break through the bottleneck of development and win the competition. It is a powerful trump card of the Oligarchic Competition Group established by the industry giants. But the real operation of the market, but there are a lot of drawbacks and misunderstanding concept of operation, according to the concept of marketing problems are described, hoping for the majority of wine enterprises, especially small and medium enterprises to provide wine concept marketing strategies based on. First, the value of concept marketing to Liquor Enterprises Liquor sales of products in the product function value at the same time, more important is the sale of a consumer emotional value, but we can also find the one more important aspect, that is the strength of the same degree of personalization, Wuliangye and Erguotou may have many consumers difficult to distinguish in the absence of packaging, but why the packaging can be realized after hundreds of times the value of appreciation? A origina