橱窗展示的空间营造（Space construction for window display）.docVIP

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橱窗展示的空间营造（Space construction for window display）.doc

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橱窗展示的空间营造（Space construction for window display）

橱窗展示的空间营造（Space construction for window display） The space construction of window display.Txt Space construction for window display Psychological research shows that in all the information people receive, 83% come from vision, 11% come from hearing, and the other 6% come from smell, touch and taste. This reflects the physiological characteristics of people in the sense of feeling, that is, long-term productive labor and social practice, improve peoples visual perception. From another point of view, it is precisely because of peoples unique aesthetic consciousness that peoples eyes have been more developed. The color and form of all things in the world are the most colorful forms of aesthetics. Vision provides the most extensive material for thinking, memory, and association, and creates more opportunities for more emotional experiences. Because vision is the reaction of human eyes to objects in light, the main factors that affect vision are lightness, color, contrast of light and shade or color, and spatial level. Reasonable space composition is the main content of window display design. The form of space can not be separated from the consideration of the core issue of consumers. The image of the window space has its own regularity and connotation principle, that is, the unity of space and construction. I. the form of space 1. Absolute space: the space occupied by closed entities. 2, visual space: through the enclosure, covering the intermediary to establish the virtual body visible space. 3, the perception of space: beyond the use of human functioning space exists. The three are not independent, but constructed in a comprehensive way. Man is the core of spatial perception, while the intermediary factor is the surface of spatial order. Two, the composition of the window space elements 1, horizontal direction: ground, top, display objects and so on. 2, vertical direction: window glass, side wall, backplane and so on. 3, the virtual space to establish forms of express