福师《市场营销学》在线作业二（Fu Shi marketing online homework two）.docVIP

福师《市场营销学》在线作业二（Fu Shi marketing online homework two） Fu Shi marketing online homework 21 Test paper 13 spring total score: 100 test time: - Radio examination A multiple-choice question 14, radio questions autumn (a total of 30 questions, a total of 60 points) 1., the strategy of launching new products at high prices and low promotional costs is (). A. rapid fat taking strategy B. slow fat taking strategy C. rapid penetration strategy D. slow penetration strategy Full marks: 2 2. () is the highest market share in the market of related products. A. market leader B. market challenger C. market followers D. market niche Full marks: 2 3. in the same product line, the brand of new product added to the line of origin is called (). Horizontal expansion strategy of A. brand Vertical expansion strategy of B. brand C. multi brand strategy D. product line extension strategy Full marks: 2 4., the difference between the consumer market and the producer market is that. A. has a good knowledge of commodity knowledge B. fewer people C. service requirements are high D. advertising has a big impact on purchasing decisions Full marks: 2 5. the total number of product items included in an enterprise portfolio is called the product portfolio A. width B. length C. depth D. correlation degree Full marks: 2 6., the comprehensive enterprise (and) and (enterprise) business is divided into: ideal business, adventure business, difficult business, mature business. A. marketing opportunity level and environmental threat level B. enterprise advantage level and environmental threat level C. marketing opportunity level and enterprise inferiority level D. enterprise superiority level and enterprise inferiority level Full marks: 2 7., in the letter product diffusion process management, to ensure product quality, promote oral communication, strengthen advertising offensive, influence later only use, is the consumer repeated purchase. The above strategy is particularly applicable to () A. B. takes off q