营销案例1（Marketing case 1）.docVIP

营销案例1（Marketing case 1） 2010-03-24 19:38:43 retrieval time The search scope all journals Start stop in 1989-2009. (title or keyword search condition = marketing case) *1989-2009 The search results inspection of 411 papers, 20 papers selected 1/20 [title] luck: analysis of the influence of the world Chinese - Acer original marketing case [author] Yu Qichong [Abstract] in April 2006, the Ministry of land and resources management center and Chinese jewelry jade jewelry jade jewelry industry association support, Acer jewelry ziqidonglai jewelry show in Switzerland jewelry show in Basel carried out a successful interpretation. Today, this series of Oriental Charm Jewelry Culture in Europe a Chinese wind boom still enduring, the tide Acer jewelry luck series of marketing cases are compiled to readers. 2/20 [title] let nostalgia into commercial value Metersbonwe Transformers II implantable integration communication full secret [author] Ting Ting, Lin Ying Ying, Zhou Feng [Abstract] the cross-border thinking of a fashion brand and its implementation process I believe we have seen many marketing case, mostly share their creative ideas and marketing the final effect of the broad, and the implementation process is rarely involved. The Metersbonwe (Metersbonwe) and the United States Hollywood blockbuster cooperation into the Transformers 2 this is the case, let us fully feel and understand which experienced twists and hardships. 3/20 Methods to improve the effect of marketing case teaching in Higher Vocational Colleges [author] Lin Huajin Marketing is a highly practical course, and case teaching is one of the important ways to realize the practical teaching of marketing courses. However, at present, the effect of the case teaching in the higher vocational marketing education can not meet the requirements of the teaching objectives. In order to improve the effect of case teaching, we should do the following work: accurate positioning of case teaching; improve the teachers compr