营销艺术三效应（Three effects of marketing art）.docVIP

营销艺术三效应（Three effects of marketing art） Now the market businesses complain about the difficulty of doing business, especially in some food, insurance and other industries, due to intense competition, and sometimes spend a great price, sales and sales targets are not reached the expected goals, in fact it is quite an art to tell. For consumers, it is important to stimulate their desire to consume. In the United States, a psychologist named Faye Richard Man has done such an interesting experiment. He first randomly selected 20% students from two classes in a primary school, and divided them into two groups: A and B. Then he placed some colorful electric toys in the children of group A, and then told them in a mysterious tone of warning: no one is allowed to touch it, or I will punish him severely.! Put the same toy in the B group, he made a casual look, and kindly said, please dont touch it, or Ill be angry.. A week later, when the children in the A and B two groups wrote what they liked, the A group, which was reprimanded by Friedman, almost enjoyed the electric toys, but the B group was not interested. This wonderful phenomenon is known as the Rosenthal effect. Generally speaking, this is a kind of reverse psychology, when external reasons more fully, the more strongly stimulated, the heart needs strong desire, curiosity is greater; on the other hand, stimulation is small, the human heart the desire, curiosity is small, so we are in the process of marketing, we must grasp the the customer needs of consumers, may not be so poor at advertising, often failed to achieve the desired results, but wasted a lot of energy and resources, the most important is to take a special way to achieve sales objectives. For example, Frances famous perfume brand - poison, from a terrible name, but become popular around the world, many women like perfume. Another example of Germanys Zwilling blade, the use of beauty with a kitchen knife plane advertising, attracted the attention of consum