营销项目过程管理和结果控制（Marketing project process management and result control）.docVIP

营销项目过程管理和结果控制（Marketing project process management and result control） Process and result are equally important. To do anything, you must first have a process in order to achieve a result. The effective implementation and control of the process can lead to good results, so it is more important to look at the logical development of events than the outcome. Various combinations of project activities more reflected in the management and control of the marketing process, rather than a simple presentation of results, which is a different strategy companies use a variety of marketing and media to seek development, must from the strategic height of enterprise development and annual compliance assessment of major projects to promote their marketing process and execution results. Recently a cigarette enterprise, the enterprise is a new enterprise reorganization, business leaders are full of sap, strong willed, hope to break the existing market structure through a new product launch, to restore the original brand in the early market, fabulous charm, but the business leaders also recognized the new listing not only success the significance of failure. Therefore, as a major project of new enterprise listing, whether the development of the project can be effectively controlled results is inseparable from the good management of the progress of the project. The enterprise also hope that through the introduction of new products to create a new marketing mode suitable for the development of enterprises, in order to expand the market to prepare, then through the intervention of the project was to know the cigarette industry is a model of fine marketing operation. New product old market is a very difficult process, after the listing of products have a lot of concerns, there is actually a cigarette for such enterprises, the rapid introduction of new products in the same brand of old products has not yet completely out of the market, it is different from the new product market that oper