战略――伟大和平庸的企业培训分水岭（Strategy - great and mediocre corporate training watershed）.docVIP

战略――伟大和平庸的企业培训分水岭（Strategy - great and mediocre corporate training watershed） Small and medium enterprises only talk about survival, not strategy. Talk about strategy, a lot of people think is big business; more people think that business is real money is useless, the strategic posture, so the strategy is often set aside, just keep up appearances when speaking valiant record when out for something. Therefore, China enterprise myopia and night blindness is quite serious. The so-called myopia, always see now how to make money, but do not see the future, no egg case; night blindness is the so-called stones, never face the possible risks and failed to do in-depth thinking. These two points are exactly the origin of strategy. The origin of strategy is the expectation of success and the warning of failure. The so-called success is expected to have a strategic map, where the flag is inserted, where to fight, not just for the goal of planning, but the decomposition of strategy, the closer to the objective decomposition, the greater the probability of success. Therefore, the correct goal, the near perfect strategic path, the enterprise itself has achieved itself; The so-called early warning of failure is to avoid making mistakes and operational risks and hardships for the worst, failure to predict more deeply, then the sensitivity of the enterprise market is higher, and the ability to control the enterprise strain will be stronger, the ability to resist risks is also stronger when competitors fall, but the achievements of the enterprise to the ladder, the opponent is the achievements of the enterprise itself. Enterprises without goals will always work for enterprises with a goal, while the lack of enterprises should bear the risk of failure for the market. So what exactly is strategy? Enterprise strategy is the necessary sequence of action and resource allocation for the establishment of the enterprises basic long-term goal and the achievement of the goal. Specific is to cre