满足专营店的品牌（Satisfy the brand of franchised store）.docVIP

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满足专营店的品牌（Satisfy the brand of franchised store）.doc

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满足专营店的品牌（Satisfy the brand of franchised store）

满足专营店的品牌（Satisfy the brand of franchised store） This issue, we are talking about after the department store terminal second important terminals - franchised store terminal. What is the essence of franchised terminal? Franchise stores threshold in the end where? As a franchise store managers, how to release and effective use of terminal threshold to win a win-win situation with the brand? As a brand, and how to meet franchise stores threshold to win access to the terminal and allow consumers access to cognitive opportunities? Franchised store terminal (cosmetics franchised store, CosmeticStore) AC Nielsen definition Cosmetics stores: mainly engaged in personal care products, including hair care and skin care; operating a variety of brands, belonging to other access channels; distinguished from modern access channels and traditional access channels. Explanation in Baidu Encyclopedia Cosmetics shops: is a new terminal sales model, sales of skin care products, perfume, cosmetics, toiletries, cosmetics, beauty tools, mens skin care products and other categories of children; it takes the optional way of selling fully meet customer demand for one time purchase cosmetics. Main features: Provide a relatively professional and specific product category Store products are classified by category Operating area is relatively small, generally below 500 square meters; concentrated in the range of 50 to 200 square meters Major sales of cosmetics, personal care products Review the development process of terminal terminal in Chinese mainland market. Before 2004 and 2005, the terminal of franchised store is still in the bud. This period, supermarkets, supermarkets and other retail terminals into the large, so that consumer purchasing habits have undergone great changes. Consumers begin to be keen on the environment and atmosphere of self opening and open shopping. The trust and attraction of foreign retail brands to Chinese consumers have also brought unprecedented challenges to the lo