m+ design的产品优势（M+ designs product advantage）.docVIP

下载本文档

0
0
约1.61万字
约 11页
2017-10-05 发布于河南
举报
版权申诉

m+ design的产品优势（M+ designs product advantage）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

mdesign的产品优势（Mdesignsproductadvantage）

m+ design的产品优势（M+ designs product advantage） M+ Designs product advantage Market capacity analysis According to the statistics of the State Administration for Industry and Commerce Center released data, 2010 Chinese advertising business amounted to 234 billion yuan, an increase of 29 billion 900 million yuan more than in 2009, a growth rate of 14.67%, higher than 10.3% of GDP growth than the growth rate of 7.45% in 2009 rose sharply by 7.22 percentage points. DM market share of 2.8%, in 2010, Chinas DM market turnover of 6 billion 600 million yuan. In the United States, the share of DM in the advertising market is close to 20%, and the domestic DM market is in its infancy, and the market capacity will gradually increase in the years to come. According to the Chinese Paper Association Committee written 2010 living paper industry overview and Outlook, 2010 paper consumption grew 11.1%, the market size (total market sales) to about 54 billion 300 million yuan, an increase of 19.7% over 2009, per capita annual consumption increased from 3.14 in 2009 to 3.48 kg. According to the survey paper Committee Chinese papermaking association in 2010, domestic consumption of household paper products, toilet paper is dominant, accounting for about 66.5% of the market share, the other category are tissues (18.2%), handkerchief paper napkin (7.2%), (2.6%), hand wipe paper, kitchen paper (1.8%) (1.4%), paper (1.4%) etc.. As a result, in 2010, facial tissue (18.2%), handkerchief paper (7.2%), napkins (2.6%), toilet paper (1.8%), the total sales volume of 16 billion 200 million yuan. TOWEL + network access function Focus Media launched the direct advertising model is the first in the country. Compared with the traditional DM media, the biggest difference is: the media color napkin the essential differences between printed advertising A4 and printed advertising paper towels; focus media market capacity should wipe market capacity and DM market capacity of some form of superposition. Curr