企业文化企业核心竞争力（Enterprise culture, enterprise core competence）.docVIP

企业文化企业核心竞争力（Enterprise culture, enterprise core competence） Culture is the sum total of material and spiritual existence that human beings created and lived together in the long historical development. Corporate culture management is based on the concept of people-oriented, the main human management, through the cultivation of the consciousness of enterprise groups to have unified ideals and beliefs, values and norms and psychological characteristics, and construct the enterprise system culture, material culture, forming the best management mechanism as a new management theory. Enterprise is an indispensable component of social development and progress. The main purpose of enterprise management is to seek profits, sustainable development, independent innovation, brand and so on. So, in todays global economic integration pattern, whether the enterprise can continue and develop in the fierce market competition, corporate culture is an indispensable and important component. I am engaged in real estate, property management industry, and now will be combined with experience to talk about enterprise culture is the core competitiveness of enterprises. Whether an enterprise can effectively realize the management of enterprise culture depends on the influence of the unity of the enterprise culture on each member of the enterprise. If the enterprise culture has a strong positive impact and profound and guiding role to the enterprise of each member, so that every member can have in common and widely accepted group consciousness and enterprise system culture; then, this culture is a powerful role in promoting enterprise development, the invisible powerful driving force and it will develop to enterprise. On the contrary, an enterprise culture confusion, it is difficult to find consistent substantial cultural diversity, the main sub cultural conflict, individual and group consciousness conflict, value norms, form and essence from, contrary to cultural ideas and cultural practice,