会展旅游发展实例分析（Case study of MICE tourism development）.docVIP

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会展旅游发展实例分析（Case study of MICE tourism development）.doc

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会展旅游发展实例分析（Case study of MICE tourism development）

会展旅游发展实例分析（Case study of MICE tourism development） Case study of MICE tourism development Example analysis of MICE tourism development 2009-02-03 21:57:27 Abstract: in this paper, from the perspective of the theory and practice of MICE tourism, the important concepts such as mice and mice tourism are studied. Taking the exhibition market in Guangzhou as the object of study, the advantages of MICE tourism are analyzed, and the prospects of developing MICE tourism are comprehensively and systematically studied. Key words: Convention and exhibition tourism; development advantage; prospect research In the light of the theoretical research and practical development analysis of the central city of Chinas MICE tourism, China is gradually entering the historical stage of the rapid development of the Convention and Exhibition economy. Because of the great economic and social benefits of MICE tourism, many domestic cities have taken aim at the exhibition industry. According to incomplete statistics, the medium and small types of city, put forward the city into International Exhibition City, International Conference Center, Chinese Exhibition Center City, China exhibition city, China regional exhibition center has more than 30 seats. On the basis of the current economic development in Guangzhou and the inherent law of the development of MICE tourism, this paper will study the advantages and prospects of MICE tourism development. Concept definition of exhibition and mice tourism About the meaning of exhibition The definition of the exhibition consists of four parts: the business meeting (meeting), the incentive tour, the conference or convention and the exhibition. English simplified as MICE. The conference is around a certain subject, through oral, written language and telephone network and so on various means, achieves between peoples thought, the information exchange activity temporary organization. The exhibition is about to be displayed for people to see. It has both ornam