传播学的几个概念（Some concepts of communication）.docVIP

传播学的几个概念（Some concepts of communication） The consistent core view of symbolic interaction theory is that: 1. Human beings make and use symbols and communicate by means of signs. The ability to make and use symbols is a far superior feature of human beings than any other animal. By virtue of this ability, man can constantly symbolize, symbolize, and communicate with various objects, ideas, and virtually any stage of their experience. Human beings are able to communicate effectively with symbols because they have the ability to achieve consistent meaning in pronunciation and body posture. Symbolic communication is a complex process, because people use not only vocabulary and language symbols, but also general facial expressions, pronunciation, intonation, auxiliary postures and other symbolic gestures. 2, through the role of understanding of their attitude and behavior to interpret, on the basis of interaction. Meade believes that role understanding is the ability to act according to other peoples attitudes and intentions. Theorists still see it as the basic mechanism for interaction. 3, the existence of mind and self is the result of human interaction. Four pioneers of communication (a) (1902-1980), Lasswells propaganda and communication research. Lasswell has a lot of influence in the field of publicity and research. In 1927, he published the book propaganda techniques in World War, and made a comprehensive analysis of the propaganda strategies and their effects in the first world war. A study of many basic theoretical problems of communication studies, published in 1948 the spread structure and function in the society in an article, the first summarizes the three basic functions of social communication (environmental monitoring, social coordination, cultural heritage), and investigated the basic process of communication, the resolution is five main aspects or elements (known as 5W, who said what, through what channels, who say, have what effect). Lasswell wrote six