传播学关键概念和重要理论（Key concepts and important theories of communication）.docVIP

传播学关键概念和重要理论（Key concepts and important theories of communication） Key concepts and important theories of communication - key concepts - ? communication, information, feedback, symbols, messages, human communication, mass media, gatekeepers, media, audiences, leaders of public opinion, intermediaries, models, and propaganda ? legibility, public opinion, sham environment, stereotype, hegemony, media access, media group, case study, content analysis, cultural imperialism, and cultural industries - important theories - Five, W model, four theories of press, media selection, probability formula, bullet theory, propaganda, seven skills, attitude persuasion theory, two levels of communication theory and agenda setting theory Innovation diffusion theory, uses and gratifications research and teaching theory (acculturation theory), knowledge gap hypothesis and the spiral of silence and the third person effect I. key concepts 1. Communication: Communication Flow of information --. 2, information: Information - - the spiritual creation of man; it is anything that reduces or eliminates uncertainty. 3, feedback: Feedback -- in human communication, the reaction of the receiver to the message transmitted by the receiver. Communicators can test the effect of communication based on feedback and take further action accordingly. 4, symbol: Sign The symbol -- referring to or on behalf of other things. 5, message: Message -- a set of information symbols that convey a specific content. 6, interpersonal communication: Interpersonal Communication -- is carried out in two or more between face-to-face or by simple media such as telephone, letters and other non mass media information exchange activities. 7, mass media: Mass Communication - - mass communication is a process in which professional communicators use mechanical media to send messages widely, rapidly, and continuously, with the aim of sharing large and complex audiences -- communicators to express meaning, and try to influence them