传统经销商突围兵法（Traditional dealer breakout Art）.docVIP

传统经销商突围兵法（Traditional dealer breakout Art） The dispute between Gome and GREE reflects new and old dealer conflicts In the wind and sunshine in March, giant home appliance chain Gome and GREE air boss, staged a great in strength and impetus gladiatorial games. Gome believes that GREE is through its agents in all parts of the hands before they can deliver it, the middle of the two dealers, seriously affected its low price strategy, does not meet the direct mode it has taken. However, GREE, however, expressed its deep dissatisfaction with Gomes price cuts, saying it affected its pricing system and brand image. On the face of it, the incident was a battle for retailers and manufacturers to contest the right to speak. However, its essence is the home appliance chain stores, supermarkets, etc. these new dealers, on the positive to GREE as the representative of the joint-stock company sales of these traditional dealers attack, looking forward to the traditional dealers out of the United States model. Traditional dealers are being replaced by new dealers The new dealers include some chain sales enterprise, hypermarkets, supermarkets, and some scale is not big, but its location is unique, highly lethal area dealers and distributors, dealers, such as logistics information management order dealers, distributors and so on campus. Compared with the traditional dealers, the new dealers have three unique advantages, they all have entrepreneurial thinking, and use management to do the market, and its organizational structure is advancing with the times. With its unique advantages, especially the large retailers, the new dealers have quickly occupied a large market and become one of the whole value chain by the price advantage of the direct supply model of large-scale orders. Although the new dealers when entering the market, often by local traditional dealers boycott, because the traditional model dealers dealers fear of undermining the industry rules of the game; the United States