商业策划案（Business planning case）.docVIP

商业策划案（Business planning case） (three) event marketing strategy Emergency looking for old national day and small national day. Character descriptive text tells a story of a consumer looking for someone called the national day. Or to all people called national day to pay tribute to the people born on the birthday of happy birthday. And everyone has a nice gift sent by * * communications. Essay entitled love me China. Six. Marketing costs and revenue forecasts Cost (cost): (omitted) The total cost of the budget is: 100470 yuan. Revenue Forecast: (omitted) I love China, love * * * * during the national day communications integrated marketing plan - Project Introduction * * communication, the full name of * * communications chain service Co., ltd.. Guangdong D city and the Pearl River Delta famous mobile phone retail, after-sales maintenance and mobile service agent brand. Main mobile retail business. Use franchise chain model, rapid expansion. Since its establishment in 9 years, it has grown from a small store to a huge scale of more than 30 high-quality chain stores. In the planning process I was * * communication chain service limited company sales department deputy director of planning, at a time when I was over by the industry airborne enterprises, office is still less than a week. The whole process of hosting the planning, which lasted nearly a month, has made an unprecedented sales performance in * * communications history, the mobile phone retail month broke through the 25 thousand mark, and other business has also been greatly improved. X communications brand awareness and reputation unprecedented high, the media reported, opened the 25% market share with the major competitors have never had, and achieved a great victory during the national day. Urgent search for small national day activities, the use of suspense event marketing strategy, is detonated the success of the fuse. The case revolves around the I love China, love * * * as the main line, this is to impr