商务谈判的共赢之道4（The win-win situation of business negotiation 4）.docVIP

商务谈判的共赢之道4（The win-win situation of business negotiation 4） OK, go on with our topic. Then there are still Wayne, when he entered the UK market, because the United States is a blockbuster video rental stores in the United States, the largest, but he hopes to expand overseas market, so to enter the uk. But after entering the UK market, has been stagnant, he hoped that through mergers and acquisitions to strengthen his team, so they look at the Ritz video store, and the Ritz video store was held by the British city video company, so they will find the city as the hope of mergers and acquisitions. City video is not interested at all. The project, especially Wei boon, puts forward stock trading, mergers and acquisitions with shares, which is less interesting without cash. Theres another reason, because another company, the electronics giant PHILPS, is also interested in buying City video, so city video wants to make a higher profit from the company. At this time, Wei was informed of the news and found it was an opportunity to turn his opponent into a partner. What did he say? PHILPS, it will certainly want to use this blockbuster global coverage of the chain stores sales of electronic products which, while PHILPS has yet to enter the United States, he hopes to use the best companies to enter the U.S. market, and the two companies to expand the European market, so it felt that I can bring it to the benefits to the PHILPS company, it needs the benefits, so we in the negotiations, we must emphasize, if you dont know what you can bring benefits, what value when you dont bring to each other, and negotiations, Wayne knows that I can bring such benefits to PHILPS. And whats the advantage of each other? First of all, the two companies cooperate, can be a competitor; second, the two companies cooperate, but also in its the blockbuster video store, an old industry, into a new high-tech elements, at the same time, it can improve the stock of the company, changing the companys imag