回归型企业的国门进入路径（The entry path of return enterprises）.docVIP

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回归型企业的国门进入路径（The entry path of return enterprises）.doc

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回归型企业的国门进入路径（The entry path of return enterprises）

回归型企业的国门进入路径（The entry path of return enterprises） At the beginning of 1990s, economic growth has become a natural paradise China manufacturing industry strategic transformation in developed countries, a large number of multinational companies in the strategic layout of China spawned a large number of China manufacturing enterprises, they become cluster member multinational companies downstream manufacturing industry chain, or follow the strategy of multinational companies China layout, through third party brand products go out of the country sales. The export-oriented production profit model of Chinese enterprises was born. But in the early 21 world, export-oriented enterprises began to clothing, footwear, household electrical appliance enterprises as the first round of domestic regression. The reason for the return is that the export enterprises have a lower profit in the international market. With the accumulation of the export enterprises, the enterprises have the capital to operate the domestic market. The second round of the return started in the second half of 2008, and the financial crisis triggered by the subprime mortgage crisis in the United States spread all over the world. As Chinas financial system is relatively independent, the financial turmoil has not had a fatal impact on Chinas economy, and the potential consumption potential of Chinas market has become the basis for enterprises to return to China in theory. When a batch of export enterprises return to China, they find everything in the door is brand new and unfamiliar: the strange brand marketing idea, the strange customer, the strange consumer...... The country is hard, but the country will enter. What is the regression path of the regression type enterprise? Firm return to domestic market strategy Export enterprises to return to the domestic market, the companys decision makers should have a firm return to the domestic market strategy, we must have a 3 year ~5 years, or even 5 years ~8 years of