国内外大型超市经营模式对比及启示(Comparison and Enlightenment of management modes of large supermarkets at home and abroad).docVIP
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国内外大型超市经营模式对比及启示(Comparison and Enlightenment of management modes of large supermarkets at home and abroad)
国内外大型超市经营模式对比及启示(Comparison and Enlightenment of management modes of large supermarkets at home and abroad)
Large supermarkets are the main battleground of Chinas retail industry, and now foreign retailers are investing in shares of domestic enterprises,
Shops in the city, the number of shops in a single city has been limited, large local supermarkets will face severe
Test. But there are a number of representative local large supermarkets are thriving. Fuzhous current supermarket industry
Competition has been quite representative, it brings together the three giants of foreign investment, WAL-MART, Carrefour, Metro, and at the same time
There are many local supermarkets, through the comparison of Fuzhou Yonghui supermarket and WAL-MART supermarket business model, in order to me
Large supermarkets in China should take reference to challenges and seek survival and development.
Development status of large supermarkets at home and abroad
Development status of foreign large supermarkets. At present, foreign supermarkets entering the domestic market have abundant capital
Force, they have completed the primitive accumulation of capital, so, after entering China, the site selection is rapid, with capital
Advantage. They attach great importance to customer satisfaction, study customer demand changes, pay more attention to after-sales service. meanwhile
They have a perfect logistics and distribution system, and almost all foreign supermarkets have their own logistics and distribution centers
Adopting advanced logistics and information technology. They all have the cost advantage of batch purchasing and can be realized without paying in advance
Purchase.
Development status of large local supermarkets. At this stage, the market positioning of large local supermarkets gradually distinct. Big Ben
Large supermarkets have learned to reposition themselves in the competition with foreign supermarkets. In localization management aspect,
Local supermarkets are better equipped to unders
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