基于核心竞争力的企业文化建设策略研究（Research on Strategy of enterprise culture construction based on core competence）.docVIP

基于核心竞争力的企业文化建设策略研究（Research on Strategy of enterprise culture construction based on core competence） The world economy is developing towards globalization and integration, and each countrys economy is permeating and influencing each other. The market is changing rapidly, and the competition among enterprises is becoming more and more fierce. In order to sustain and develop healthily in the fierce competition, enterprises must reduce their costs and improve their management efficiency, and concentrate on the core competition ability of enterprises, which is different from other enterprises. The corporate culture is not only an enterprise management model, but also an important component of the enterprises core competitiveness. Therefore, more and more attention has been paid to the construction of corporate culture. The purpose of this paper is to analyze the relationship between corporate culture and core competence, and to guide the construction and innovation of enterprise culture on how to use the theory of core competence, create a corporate culture based on core competence. 1, the clarification of concept - corporate culture and core competence 1.1 corporate culture Corporate culture is the gradual formation of enterprises in the long course of operation, for all members of the community to comply with and adhere to values and norms of conduct. It is the personality, quality, goal and atmosphere of an enterprise. Reflect the value perception of the enterprise. Corporate culture is the reflection of enterprise values in its guiding ideology, management philosophy, management style and behavior style. The enterprise culture includes enterprise philosophy, enterprise spirit, enterprise goal, enterprise image, enterprise system, enterprise morality, enterprise quality, enterprise order, etc.. And has the following characteristics: First, the ideological characteristics of corporate culture. The enterprise culture is the value idea that the enterprise produces in or