增值服务才是商品（Value-added services are commodities）.doc

增值服务才是商品（Value-added services are commodities） Value added service is commodity.Txt, there are three kinds of people in the world: one is conscience eaten by the dog, two is the conscience not eaten by the dog, and the three is the conscience, even the dog does not eat. ), love is a dream, but I overslept value-added services is the commodity Author: anonymous source: network marketing published: 2007-04-26 Font size: [large and small] [print this page] Huaxin company is a famous IT system integrator in China. It once occupied an absolute market share, but it suffered a continuous loss in the past two years. To this end, the board of directors heavily from a well-known foreign IT company dug Sherry, as the companys CEO. Sherry found that the services provided by Huaxin company are free, which is very different from that of foreign companies. To this end, he proposed services should be product, technical services sector from the cost center to profit center, and tried to achieve through the sale of services to achieve profit services. However, in the past six months, his good wishes did not materialize. On the contrary, all kinds of contradictions and customer satisfaction declined. The new Huaxin company was a vice president of CEO Sherry, a famous international IT company shortly after taking office, he found the Huaxin companys service sector is a huge financial black hole, more than 300 people service team has been providing free service to customers, the annual service fee is about about Sherry believes that the service is also a product, in HP, IBM and many other international companies, the service sector is the profit department, rather than cost center.. To this end, Sherry began to reform the Department of technical services. First of all, Sherry company decided to set up a special technical services division, the original business unit of service department all included in the Department of management, and paid from foreign companies hired a seni