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多重产业影响下的服饰品牌行业(Apparel industry under the influence of multiple industries)
多重产业影响下的服饰品牌行业(Apparel industry under the influence of multiple industries)
I have engaged in clothing brand planning and management work, there are 8 or 9 years, it can be said that with the outbreak of Chinas clothing brand industry grew together. Whether in Beijing or Guangzhou now, I often and clothing industry managers together to chat, contact more naturally have some feeling: now most of the clothing managers focus more on the horizon in the industry, whether it is the daily work of enterprises, business management or their own, although some transverse contact information in the the industry, but for more knowledge and understanding is still lacking.
Today, the garment industry should be a broader field of knowledge, if some idealistic words, can also be said that there are many industries around the garment industry in turn, to this point as the center of the formation of different network resources, common in the core in service for clothing. As a clothing manager, is no longer a simple implementation, in the work process will involve decision-making, planning and resource planning affairs, his vision and knowledge will determine the pace of progress is slow or fast, XOR is right or wrong.
Outside the box jade, here we can talk about what the industry to contribute in their own resources for clothing, also can say is what the industry will affect the clothing brand management in the future:
Financial securities industry;
As Chinas clothing enterprises from small to large, from regional operations to the expansion of the entire market, the demand for funds is more and more intense. The enterprise scale has a complete supply chain, whether it is in the pre production areas or in the latter part of the market access store resources will require substantial funds for support, although the franchise form can ease the cost of enterprises, but to want to have the core competitiveness and strong business strength brand enterprises have their own assets, capital is
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