宏_的渠道迷局（The _ macro channel puzzle）.docVIP

宏_的渠道迷局（The _ macro channel puzzle） In fact, improve the organization and system of marketing ability is very difficult and easy to understand, let a person do something easier to get a group of people to do the same thing, it is not easy, more people, more ideas, behavior is more diverse, the result will be more difficult to predict. The key to achieving the strategic objectives of the enterprise is: how to make a group of people follow the same norms and standards, and finally achieve the desired results. Not acclimatized in front of his home, this is a strange incident, but this is the problem of more than ten years achievements of macro?. First look at the macro? Brand in the country to carry out the difference: in the European market, the macro? Market share has reached 35%, even in the United States has reached 15.6%, and the absolute, is in the local market China poor 7%. Look at the various brands in the local market Chinese: local brands occupy reverie, has been leading the natural and foreign brands, DELL no ground for blame, and HP each occupy 15% at the mercy of the market (HP slightly in 2010, even the same as the China whereabouts) Taiwan enterprises, ASUS is also among the top four. Hong Hong, who has been eating back and forth in Chinas local market for several times in the global market, has suffered a lot in the local market? Orange is born in Huainan, orange, while in Huaibei it is trifoliate orange In 1976, Stan Shih founded Acer. In 1987, he officially named the brand Acer. In the next ten years, the company will set up factories in the world and set up partnership companies. But the macro? The international journey is not easy, it experienced several major investment losses. Since then, Hong has held the two reengineering and has gradually opened up the European market in the form of new forms of distribution. The new distribution form is similar to the Smiling Curve right on behalf of two representatives of R D, production, marketing represen